13 May 2025 | Blog

Property Flipping vs Long-Term Investment: Which Strategy Suits You?

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Australians have long held a deep affection for residential property – not just as a place to live, but as a key pillar of personal wealth. In recent years, two distinct property investment strategies have emerged: buy-and-hold for long-term growth versus style=”font-weight: 400;”>property flipping for faster returns.

Both strategies can work – but they’re suited to very different risk profiles, timeframes, and investor capabilities.

Let’s break down the pros and cons of each to help you decide which might align better with your financial goals.

Long-Term Property Investment: Slow and Steady

If you’re after passive income, tax benefits, and capital growth, long-term investment may appeal. Since 1975, Australian property prices have risen over 400% in real terms – making housing a compelling asset for those with patience.

Key benefits include:

  • Rental incomethat supplements your cash flow
  • Negative gearingand potential tax offsets
  • CGT exemptionthrough the 6-year rule or principal residence
  • Long-term stability, especially for owner-occupiers

But it’s not without challenges.

Risks to consider:

  • Tenant issues or vacancy periods
  • Ongoing maintenance and repair costs
  • Market fluctuations and interest rate changes
  • Property management stress or fees
  • Compliance burdens from evolving tax and tenancy laws

If you’re in it for the long haul, the rewards are there – but you’ll need endurance and a clear plan.

Property Flipping: Fast Returns, Higher Risk

Property flipping involves buying, renovating, and reselling homes for profit – often in short timeframes.

When done well, it can offer quick capital gains, particularly if you:

  • Live in the home during renovations (potential CGT exemptions)
  • Reinvest profits into the next project
  • Time the market favourably
  • Have a knack for spotting potential and executing upgrades

However, the risks are real – and growing.

Key risks include:

  • Unpredictable market movements that erode profit
  • High entry costs (stamp duty, renovation expenses, mortgage fees)
  • Tax complexity – if you flip frequently, the ATO may treat it as a business activity
  • Potential exposure to CGT, income tax, and even GST

And unlike long-term investment, property flipping requires active involvement – you’re essentially running a project business.

Quick Snapshot: Comparing the Two

StrategyReturn PotentialRisk LevelBest Suited For
Property FlippingHigh (short-term)HighExperienced investors, renovators, and risk-takers
Moderate (long-term)Medium to LowPassive investors seeking growth and tax efficiency

 

Which Approach Is Right for You?

The right choice depends on your:

  • Appetite for risk
  • Time and capital availability
  • Experience with property or renovations
  • Financial goals and investment timeframe

It’s also crucial to understand the regulatory and tax landscape. A qualified financial adviser can help you assess your options, uncover blind spots, and choose a strategy that aligns with your broader financial plan.

Don’t Rely on Property Promoters

Before making a move, seek guidance from a licensed financial adviser – someone obligated by law to act in your best interests. Unlike property spruikers who may push self-managed super funds or off-the-plan developments, your adviser will offer unbiased advice grounded in your long-term wellbeing.

The information contained on this website has been provided as general advice only. The contents have been prepared without taking account of your personal objectives, financial situation or needs. You should, before you make any decision regarding any information, strategies or products mentioned on this website, consult your own financial adviser to consider whether that is appropriate having regard to your own objectives, financial situation and needs.

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